Digital Media Convergence News - News Anytime, Anywhere
Story courtesy of http://www.jacksonsun.com/apps/pbcs.dll/article?AID=/20060129/COLUMNISTS03/601290306/1014
Our new offerings: News anytime, anywhere
January 29, 2006
Come Monday, The Jackson Sun is on TV.
Sort of.
Allow me to explain.
Monday is the debut of a connection between this newspaper and JEA's EPlus television. At 7 p.m., EPlus TV6 will present the "West Tennessee Parent & Family Magazine Show."
A long title, to be sure, but "Friends" was already taken.
As you know, West Tennessee Parent & Family is our free monthly parenting publication, with local people you know writing about local families.
Now, you get to see them on TV!
For the past several months, we have talked in this space about the need for newspapers to expand their audience "footprint." This means we want to grow our readership, and now our viewership and listenership, through a myriad of products under The Jackson Sun umbrella.
We have done that successfully with our daily newspaper, our two online partners, jacksonsun.com and CyHigh (our high school newspaper) and with Parent & Family. There now are numerous ways to get the information you need, and not just from the daily newspaper.
We've also gone talk radio, for goodness' sakes, with my weekly appearance Monday afternoons with WNWS-FM's George B. That's been a blast for me, and we'll soon be podcasting the show, so you can listen to it anytime you wish.
I think that's becoming our new slogan. It is "First in news," and has been for 13 years.
Now, perhaps it should be "The Jackson Sun: Anytime, Anywhere."
Monday, we take the first steps into television.
Partnerships between newspapers and broadcast media, while certainly growing now, are not new. Many folks in Jackson recall that the "TJS" in WTJS-AM stands for "The Jackson Sun." Those who watch Chicago's WGN-TV might not know WGN stands for "World's Greatest Newspaper," since it has long been owned by the Chicago Tribune Company. Well before anyone talked of media convergence, WGN radio had Chicago Tribune sports writers and political analysts on its talk shows. So newspaper-broadcast projects are not new.
But they are for us. We are, after all, print journalists.
Please know that we tried to get Oprah to host the show, but she's having her own difficulties with book authors these days. So we settled for the editor of our magazine, Jacque Hillman.
Jacque does a great job in the show's first broadcast.
Each month, we'll do and show and tell based on subjects in that month's magazine. Monday, Dr. Vernessa Davis-Tharpe provides tips for new parents on what to do when your baby cries at night. (My strategy was to tell my wife.)
(Just kidding.)
Union's Gene Fant talks about mealtime and its importance to families. Madison Academic teacher Becky Fly talks about theater workshop opportunities, our own Lisa Meals shows you how to make Presidents' Day crafts with your kids, and Amy Elizer gives some tips for the kitchen.
The JEA folks did a great job making our folks look good.
Next week, we'll also provide a Webcast of the show at jacksonsun.com. We'll break the show into specific segments, so if you want to watch Amy Elizer cook again, you can get the specifics. Or if you want to watch Lisa do crafts, you can do that as often as you like.
Anywhere, anytime.
JEA EPlus also will broadcast the show throughout the month.
We also know, and it's important for you to know, that in addition to working with us, JEA is an entity that has significant public interest. We certainly will not stop covering JEA and holding it accountable to the public. JEA's managers understand that.
Of course, once you've finished watching West Tennessee Parent & Family Monday, get ready for the 9 p.m. showing on 'BBJ of "The Bachelor in Paris" by going to our Bachelor Web site at jacksonsun.com. See what "Sarah from Tennessee's" friends are saying about her chances, and vote in our game to see who shouldn't get a rose.
The Jackson Sun: Anywhere, anytime about most anything.
Richard Schneider is The Jackson Sun's executive editor. He can be reached at 425-9654 or toll-free outside Madison County at (800) 372-3922, Ext. 654. Log onto jacksonsun.com and share your thoughts on this column.
-----
Lots more articles and reviews like this are at http://www.ipods-and-onlinevideo-reviews.com.
Chip Tarver
Our new offerings: News anytime, anywhere
January 29, 2006
Come Monday, The Jackson Sun is on TV.
Sort of.
Allow me to explain.
Monday is the debut of a connection between this newspaper and JEA's EPlus television. At 7 p.m., EPlus TV6 will present the "West Tennessee Parent & Family Magazine Show."
A long title, to be sure, but "Friends" was already taken.
As you know, West Tennessee Parent & Family is our free monthly parenting publication, with local people you know writing about local families.
Now, you get to see them on TV!
For the past several months, we have talked in this space about the need for newspapers to expand their audience "footprint." This means we want to grow our readership, and now our viewership and listenership, through a myriad of products under The Jackson Sun umbrella.
We have done that successfully with our daily newspaper, our two online partners, jacksonsun.com and CyHigh (our high school newspaper) and with Parent & Family. There now are numerous ways to get the information you need, and not just from the daily newspaper.
We've also gone talk radio, for goodness' sakes, with my weekly appearance Monday afternoons with WNWS-FM's George B. That's been a blast for me, and we'll soon be podcasting the show, so you can listen to it anytime you wish.
I think that's becoming our new slogan. It is "First in news," and has been for 13 years.
Now, perhaps it should be "The Jackson Sun: Anytime, Anywhere."
Monday, we take the first steps into television.
Partnerships between newspapers and broadcast media, while certainly growing now, are not new. Many folks in Jackson recall that the "TJS" in WTJS-AM stands for "The Jackson Sun." Those who watch Chicago's WGN-TV might not know WGN stands for "World's Greatest Newspaper," since it has long been owned by the Chicago Tribune Company. Well before anyone talked of media convergence, WGN radio had Chicago Tribune sports writers and political analysts on its talk shows. So newspaper-broadcast projects are not new.
But they are for us. We are, after all, print journalists.
Please know that we tried to get Oprah to host the show, but she's having her own difficulties with book authors these days. So we settled for the editor of our magazine, Jacque Hillman.
Jacque does a great job in the show's first broadcast.
Each month, we'll do and show and tell based on subjects in that month's magazine. Monday, Dr. Vernessa Davis-Tharpe provides tips for new parents on what to do when your baby cries at night. (My strategy was to tell my wife.)
(Just kidding.)
Union's Gene Fant talks about mealtime and its importance to families. Madison Academic teacher Becky Fly talks about theater workshop opportunities, our own Lisa Meals shows you how to make Presidents' Day crafts with your kids, and Amy Elizer gives some tips for the kitchen.
The JEA folks did a great job making our folks look good.
Next week, we'll also provide a Webcast of the show at jacksonsun.com. We'll break the show into specific segments, so if you want to watch Amy Elizer cook again, you can get the specifics. Or if you want to watch Lisa do crafts, you can do that as often as you like.
Anywhere, anytime.
JEA EPlus also will broadcast the show throughout the month.
We also know, and it's important for you to know, that in addition to working with us, JEA is an entity that has significant public interest. We certainly will not stop covering JEA and holding it accountable to the public. JEA's managers understand that.
Of course, once you've finished watching West Tennessee Parent & Family Monday, get ready for the 9 p.m. showing on 'BBJ of "The Bachelor in Paris" by going to our Bachelor Web site at jacksonsun.com. See what "Sarah from Tennessee's" friends are saying about her chances, and vote in our game to see who shouldn't get a rose.
The Jackson Sun: Anywhere, anytime about most anything.
Richard Schneider is The Jackson Sun's executive editor. He can be reached at 425-9654 or toll-free outside Madison County at (800) 372-3922, Ext. 654. Log onto jacksonsun.com and share your thoughts on this column.
-----
Lots more articles and reviews like this are at http://www.ipods-and-onlinevideo-reviews.com.
Chip Tarver
posted by Chip Tarver at
9:28 PM
